What a UGC-style ad is
A UGC-style ad looks like something a customer or a creator would post: one person talking straight to camera about a product, in everyday words. It feels closer than a polished commercial, and it is the format people are used to scrolling past on Instagram, TikTok and Snapchat, and stopping for.
In Engage Posts the person is an AI presenter. Choose a ready face or generate one, write the script, and the video is built for you. There is no camera, no studio and no casting.
Talking ads made in the studio
Four AI presenters, four dialects. Each sample was made in Engage Posts and talks about Engage Posts itself. Press play to hear them.
In your audience’s dialect and tone
Choose the dialect and the tone before you build, and the script is written and spoken in them.
- Dialects: Saudi, Gulf, Levantine, Egyptian, Modern Standard Arabic and English.
- Tones: energetic, confident, formal, friendly, calm and storytelling.
How an ad is made
- Choose the presenter. Pick one of the ready presenters or generate a face.
- Write the script, or let it be written. Type freely and press “Let’s polish it”. Your words are rewritten to fit the scene’s length, dialect and tone, with a hook at the start and a clean closing line. It keeps your facts and names and invents no prices or numbers. Try another version, or go back to your own text.
- Build the scene. The presenter speaks your script to camera, in 9:16, 1:1 or 16:9.
- Continue the scene. Start the next scene from the last frame, so it picks up where the previous one ended. The whole ad is finished after every scene.
- Close on your logo, then publish. End the ad on your logo if you like, generate the caption underneath, and press Publish.
An ad that ends the way it should
Every scene is cut right after its last word, found in the audio, so the cut lands before any jump in the picture. The presenter starts and ends each scene on the same image, so the face does not drift from one scene to the next. And no raw clip is shown before the ad is finished.
Real faces and voices are not for copying. Uploading a real person’s photo or voice is limited to organisation accounts, by agreement, so no one’s face or voice is used without their consent. Everyone else uses the ready or generated presenters.
Which plans include talking ads
Talking ads, with their ready and generated presenters and voices, come with the paid plans. The free plan covers reels, posters and captions. The current allowance for each plan is in the pricing section.
Want animated text instead of a person? See the Arabic reels maker. Or start with the free plan.